PS20 Amsterdams Blauw - The Underground Blues

PS20 Amsterdams Blauw takes a look back through art history and finds inspiration by way of two gangs of master painters. Pack number one is led by impressionist master Pablo Picasso. Set in the early 1900s, Picasso and his overall-clad, paint-splattered contemporaries burst onto the Parisian scene with their every-shade-of-blue renderings of the world around them. Sixty years later, across the Atlantic, a second gang is forming in grungy Lower East Manhattan - hosted by Andy Warhol at The Factory.

Despite being separated by decades and oceans, the two masters and their respective gangs are connected by the same fiery ambition and ideology: both gangs forge new genres and break open art for the masses. These two gangs and their unique code for creativity set the scene for a new season; a riotous adventure of passion, colour and culture with always an Amsterdams Blauw signature wink.

Cross collection themes:

-Tailored denim

Pinstripes in all executions, city corduroy, metallic bouclé, drapey fabrics – all finished with elegant tailoring

-Bandana art

Deconstructed bandana placements and allover prints – issued with special hang tags.

-Re-spun classics

Such as pinstripes, winter florals, pied-a-poule and checks.

-A new take on denim workwear

Fresh colours, new artworks, rich and unexpected mixing of qualities.

-Masterclash – when Andy and Pablo meet

Blown-up artworks, neon-meets-neutral, multiple-textures in one, and tone-on-tone colour.

The Blue Period

Underpinned by Picasso’s blue period, this delivery is grounded in the artist’s favourite hue. Sometimes clear and deep; other times pastel and powdered – there’s no mistaking this delivery’s key shade.

Denim goes utility chic and transformed by bandana-esque pattern and artworks. Fine pinstripes and scripty artworks add extra creative flair. Ruffles and sheer textures are a nod to Parisian chic for girls, while bold checks and logo artworks add jolts of artful blue for boys. As with the women’s and men’s, we give extra attention to the Ams Blauw classics – our denim minded classics from the perfect jean to the spot-on Breton.

The November colour card is a Picasso-inspired blend of blues and purples: from powdered sugar blue to lavender for girls. French reds, whites and blues get fresh contrast with khakis and military browns for both collections; while neon orange, tomato red and bubble-gum pink for girls make bright accent shades.

The Blue Period key styles:

Girls’ denims

-Petit Ami in ‘black outline’ – black jeans with a slightly washed-out bandana print

-Seasonal boyfriend in ‘paint it’ – drapey indigo denim with washed effects and small seasonal embroideries

-La Milou in ‘let it frill’ – deep and dark blue denim with subtle tulle details

Girls’ tops, dresses and outerwear

-Ruffle neck sweater – with Andy vs Pablo embroidery

-Bandana sleeve t-shirt – crew-neck t-shirt with bandana print ruffle sleeve detail

-Printed workwear jacket – classic utility style in the season’s all-over bandana print

Boys’ denims

-Super skinny in ‘the Blauw art’ – a deep indigo wash on our new super skinny fit -Tigger in ‘pin the stripe’ – a navy base with ecru pinstripes

-Dean in ‘spray stripe’ – dark side tape contrasts with ecru denim

Boys’ tops and outerwear

-Jacquard cord blazer – two-piece deep blue uniform with matching pants

-Brushed check shirt jacket – a shirt-meets-jacket style in an electric blue check -Printed workwear shirt– a Blauw classic, reissued in a bandana red print

Factory Culture

The season’s December delivery is a mash-up of arthouse prints, acidic hues and bold stripes. A palette of black, white and ecru meets a mix of neutrals and neons. Earthy rusts, brick red and retro yellow clash with pop-art-inspired fluorescent pinks for both collections, while boys get a hit of scribble green and deep purple.

For girls, workwear-influenced styles meet plissé pleats, while touches of teddy texture deliver the season’s snuggly coats. For boys, new twists on pied-a-poule amp up denim and other seasonal staples.

Factory culture key styles:

Girls’ denims

-Indigo all-in-one – dark navy overalls with studded detailing

-La Milou in ‘oil painting’ – black denim with a midnight-sky-inspired paint splatter

-Seasonal high rise in ‘boomtown black’ – flared high-waisted jeans with studded taping

Girls’ tops, dresses and outerwear

-Teddy coat – the season’s biggest texture in a classic camel hue -Pleated silky skirt – a printed midi skirt with plissé pleats

-‘The Factory Studio’ smiley face long sleeve tee – in fluro bright pink and with high neck

long

-Midi length drapey skirt with hand-script Blauw artwork in two-tone pink with waist tie detail

Boys’ denims

-Seasonal workwear pants – a green base with statement hickory stripe, and matching factory jacket

-Dean in ‘black layers’ – dark denim with distressed repair patches

-Dean ‘all over Blauw’ – with pied-a-poule allover and logo detail at the knee

Boys’ tops and outerwear

-Reversible bodywarmer – a monochrome pied-a-poule print on one side; teddy lining on the reverse

Artwork sweat – in a mustard yellow, with a factory-inspired artwork Jacquard all-over hoodie – and matching tee, both in an earthy rust shade

Scotch & Soda Club Nomade

Scotch & Soda Club Nomade is gym inspired design, made for everywhere but the gym. Comfort sweats with an extra dose of tailoring for easy style in down time. Created as a tight, travel-ready edit, Scotch & Soda Club Nomade sports-neutral base shades are accented each season with a fresh pop of colour.

For PF20, the capsule’s off-duty basics play with the idea of easy-going Sundays in super-soft and oversized separates. Après gym on-the-go-layers are inspired by technical parkas, and fabrications move in a cleaner, more tailored direction for a comfortable take on dressed-up style.

The capsule’s ongoing base palette of white, ecru, sand and black is paired with a fluorescent pink accent shade for girls; and neon green for boys.

Artworks:

This season, Scotch & Soda Club Nomade logo executions appear in new side-angled placements. The overall outlook is even more refined thanks to a scaled-down logo and an embrace of tonal hues. Trims are updated with the pink and green accent shades, while matte rubber labels lend the capsule an even fresher twist.

About us

Scotch & Soda are inspired by the world and curated by Amsterdam. A team of passionate discoverers and collectors, scouring the globe for that painting, poem, vintage piece, ruin, or artefact that sparks our never-ending curiosity. Treasures uncovered on worldly wanders are poured into collections and signature looks that clash eras, classics, places of inspiration, meshing unexpected fabrics and patterns. Men’s, women’s and children’s all start life at our canal-side design studio in a former church in the heart of Amsterdam. Scotch & Soda has over 200 stores, and can be found in over 8000 doors including the best global department stores and independents, and in our webstore.