Sustainable Athleisure Brand La Pochette to Launch in Selfridges & Third Space City

London, United Kingdom: Newly launched, London-based athleisure brand offering stylish and solution-led sustainable lifestyle accessories La Pochette has announced its latest stockists; prestigious department store Selfridges and premium London health club operator Third Space.

The announcement follows on from its first tie up with Digme Fitness earlier this year which continues to retail a curated range of La Pochette products, further expanding its reach within the market.

As part of its sustainability initiative, Third Space has launched the Sweat Bag in Ink and Midnight Neon Pink within its City location.

With a growing trend and appetite for consumers to bridge the gap between sport and lifestyle, Selfridges will launch a curated edit of nine styles across the La Pochette collection which will include the popular ultra lightweight, water resistant Sweat Bag and its waterproof No Excuses kit bag – both of which are not only deodorising and antimicrobial to reduce kit deterioration, but developed from a material that is also sustainably made using recycled plastic bottles. Alongside these key products will be a range of biodegradable, vegan leather travel pouches and solvent free travel bottles - all of which will launch in store within the Body Studio this month.

“We are thrilled to be partnering with Selfridges and Third Space, both leaders in their industries and brands which chime with our audience and their lifestyle.” La Pochette.

Aside from using responsibly sourced materials, La Pochette products themselves enable sustainable practices for Third Space City and Selfridges customers by offering them a style-conscious alternative to single use plastic bags routinely used post-workout to store kit.