Bershka opens club-inspired pop-up in Shoreditch for Bershka Series launch

Spanish fashion retailer Bershka, part of Inditex, has opened a pop-up store in Shoreditch, east London, to launch its Bershka Series collection for fall/winter 2026. The pop-up on Bethnal Green Road, just off Brick Lane, is open from October 16 to November 1.

Visitors can shop the party-season collection at the pop-up before it is released more widely online and in Bershka's flagship stores.

Fitting room as music experience

The store design takes its cues from nightclubs, reinterpreted through exhibition design and industrial materials. A neutral green backdrop is combined with modular steel scaffolding that forms part of both the architecture and the lighting, while metal, carpet and velvet add contrasting textures.

At the centre of the pop-up is the BPM Room, an audiovisual installation that reworks the fitting room. Visitors choose one of seven tempo ranges between 60 and 180 beats per minute, each with three tracks selected by NTS, and the installation creates a personalised music video in real time, delivered via QR code.

Building on Bershka's existing relationship with NTS, the pop-up will also host DJ sessions curated by NTS every Thursday and Friday from 5pm to 7pm UK time.

Day-to-night wardrobe

The Bershka Series FW26 collection focuses on dressing across day and night, reworking wardrobe staples such as the little black dress and the leather jacket. According to the brand, the line aims to bring more sophistication to its signature codes through detailing, expressive silhouettes and contrasts.

Texture plays a central role, with leather, jacquard, metallic mesh, crystals, feathers and tweed used across the collection.