Clarks launches first-ever Cloudsteppers™ concept stores
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Clarks launches dedicated Cloudsteppers™ standalone concept stores in Southeast Asia and the United States as a true lifestyle brand with comfort at its core.Cloudsteppers™ has earned its reputation as America’s No.1 brand in women’s flip-flops, with over 25 million pairs of the iconic Breeze Sea sold globally. Renowned for their signature ‘walk-on-air’ feel, Cloudsteppers™ products combine lightweight comfort, dependable quality and incredible everyday value.
A New Retail Concept for Everyday Comfort & Style
Building on this success, the new Cloudsteppers™ concept stores will offer an immersive retail experience inspired by ease, softness and movement – the essence of the Cloudsteppers™ range.The stores are designed as calm, welcoming spaces that allow consumers to explore collections built for life on the go: breathable, ultra-light sneakers, sandals and laid-back boots designed to elevate every off-duty moment.
Apparel & Accessories: A First for Cloudsteppers™For the very first time, Cloudsteppers™ will go beyond footwear. The new stores will introduce casual lifestyle essentials including t-shirts, hoodies, socks, caps and bags – all crafted with soft-touch fabrics and relaxed silhouettes that echo the brand’s comfort aesthetic.
As Cloudsteppers™ evolves into a head-to-toe lifestyle offering, the collection will further expand in 2026 to include athleisure favourites such as leggings and windbreaker jackets – all at incredibly accessible prices. Comfort for EveryonePreviously focused on women’s ranges, Cloudsteppers™ is expanding with menswear and accessories launching in 2025, followed by men’s footwear in January 2026 making Cloudsteppers™ comfort accessible to more people than ever before.
Cloudsteppers Expansion Plans
Clarks will open three Cloudsteppers™ concept stores in 2025, followed by further expansion in 2026 with 10+ additional locations planned across Asia and the US.
2025 openings:
- Central i-City, Malaysia – 5 November 2025 Unit G-53 Central i-City No. 1, iCity, Persiaran Multimedia, Seksyen 7, 40000 Shah Alam
- Pavilion, Malaysia – 7 November 2025 Lot No. 2.43.00, Pavilion Bukit Jalil Mall, 2, Persiaran Jalil 8, Bukit Jalil, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
- Texas, USA - 12 December 2025 La Palmera Mall, 5488 South Padre Island Drive, Suite 1638Corpus Christi, TX 78411
The Cloudsteppers™ expansion reflects strong business momentum for Clarks globally, following significant retail and digital expansion across the US, Asia, Europe and the UK this year – including new store openings and new marketplace partnerships such as Shein, Target, Walmart and TikTok Shop. Peter Quirke, Clarks VP Americas Retail, said:
“Comfort technology is our obsession. We’ve engineered cushioning and ultra-lightweight innovation for decades – and we’re proud to make that comfort even more accessible through new retail environments and expanded lifestyle ranges. Launching Cloudsteppers™ as a standalone experience is a milestone we’re incredibly excited about, and there’s so much more to come in 2026.”
Raymond Chew, General Manager SEA, added:“We’re thrilled to be the first market to launch the Cloudsteppers™ lifestyle store. With Southeast Asia’s warmer climate and love for comfort-led footwear and apparel, it’s a perfect match. This store brings an entirely new look and to the market – it’s modern, relaxed and truly lifestyle.”