Manchester City and Puma unveil flagship City Store at Medlock Square

English football club Manchester City has opened a new flagship City Store at Medlock Square on its Etihad Campus in Manchester. The store was developed with German sportswear company Puma, the club's long-term strategic partner, and its retail partner Stichd, the Dutch licensing specialist that is part of the Puma Group.

With three floors and more than 21,000 square feet of retail space, the store is the largest the club has opened to date. It opened to the public on November 5, 2026.

Wider range and personalisation

The store carries an expanded Manchester City product range, including kits, training wear and lifestyle collections, alongside merchandise and memorabilia available exclusively at the stadium store. A dedicated City Football Group area offers products from the group's other clubs worldwide, including Palermo and Girona.

New technology has been added to the shopping experience. Shoppers can use an interactive 'Make It Yours' customisation station and an upgraded printing station for shirt personalisation, while checkout times have been shortened.

"Our retail offering, both in the UK and globally, continues to expand and develop and the new store will provide fans and visitors with a wider range of products including exclusive items, in addition to faster checkout options and technology improvements," said Nuria Tarré, chief marketing and fan experience officer at City Football Group.

Ronald Reijmers, vice-president for global retail at Puma, described the store as the place "where fans get their first feel of the new kit, personalise their shirt with their name and take home something truly their own." He added that the new location offers "more space, a broader product range and enhanced technology."

Niels Hermsen, chief commercial officer and vice-president of sales for Stichd, said the store "represents a major step forward in the fan retail experience, bringing together an extensive product offer, personalisation and innovative technology." He called it "the result of a truly collaborative partnership."

Opening events

The opening was preceded by a preview event on the evening of November 4, followed by a screening of the men's team match against RB Leipzig. Former players Joe Hart and Steph Houghton attended the public opening, with further activities in store over the opening weekend.

The City Store is the latest addition to Medlock Square, a new food, drink, entertainment and leisure development in East Manchester. The site includes The Medlock, a Radisson Blu hotel, as well as hospitality venues Zadie's, Little Beast and Brickworks Market Hall.