TheIndustry.fashion launches industry-first brand and retail tracker

LONDON, 29 OCTOBER 2019, TheIndustry.fashion in conjunction with launch partner KLARNA,

has unveiled The Index, an industry-first brand and retail tracker, which provides brands with crucial metrics and unbiased insights into the psyche of today’s consumer. Every month the top 100 UK brands will be assessed on unbiased survey data drawn from 2,000 consumers and given a Buzz Score that places them on a tracker. The metrics will be updated every month, enabling brands to monitor brand sentiment, movements in the market and adjust their strategies accordingly.

Brands featured in The Index include:

Matchesfashion.com, COS, Marks & Spencer, BooHoo.com, Amazon Fashion, Primark, Selfridges, Jigsaw, ASOS, Gap, Quiz, Matalan, Nike, Mr Porter & Net-a-Porter, Flannels, Farfetch. Harrods and many more.

Why use The Index?:

• View brand sentiment towards one hundred brands and retailers from pure-play ecommerce to value fashion and luxury leaders
• Gain unique insights from 2,000 consumers surveyed monthly across all regions, age groups and socio-economic backgrounds
• Find out which stores and websites consumers are shopping in and visiting
• Discover preferred retail formats, locations and sectors
• Track the shift towards ecommerce and mobile purchasing
• Understand key drivers to spend
• Check out each brand’s Buzz Score as determined by consumer sentiment
• Benchmark performance against other retailers and brands in the market.
• Gain unique insights into how brands are seen and valued by those who matter most – the customer.

The Index in detail:

• TheIndustry.fashion has partnered with leading research specialist Savanta, the global research agency founded by ex-Ipsos Mori executives
• The behaviours and preferences of 2000 consumers across age groups, regions and income levels will be tracked in a monthly controlled study
• Over time, The Index will show which sectors and retail formats are moving in and out of favour and show shifts in brand performance and perception
• Consumers will reveal their motivation to spend on a monthly basis, such as replacing old clothes, influences from social media, or encouragement to shop from discounts
• The Index will disclose which channels the consumer favours at any one point, from physical store to purchase via a mobile app and show how behaviours and preferences differ across demographic groups.

Which brand has the most buzz?

• Consumers will be quizzed on which brands they have heard positive or negative messages from in any given month
• Based on their responses, an algorithm will apply a unique Buzz Score to each brand and movement will be tracked over time
• Each month, Buzz Score movements will be place into market context.

Individuals with a paid membership to the TheIndustry.fashion can access The Index as part of their membership package alongside access to a master database of 800+ of the most influential fashion businesses with over 17,000 data points and strategy updates. This unrivalled company insight is complimented by a library of exclusive, in-depth consumer insight reports containing unique survey data on topics such as attitudes towards sustainability and social media, to physical versus digital retail. Memberships to TheIndustry.fashion cost £695 per year.