Very Exclusive becomes BFC patron

Shop Direct’s new luxury website VeryExclusive.co.uk, which launches this week, has become a patron of the British Fashion Council and its managing director Sarah Curran has been appointed to the BFC’s advisory board.

VeryExclusive.co.uk, which will stock more than 150 upmarket high street and accessible luxury fashion brands, will launch during London Fashion Week with an event hosted by Curran and the BFC’s chief executive Caroline Rush.

In addition, as part of the sites launch the website will also showcase editorial highlights from London Fashion Week and brand video advertisements on its website and social media channels.

Sarah Curran, managing director of VeryExclusive.co.uk, said: “The launch of VeryExclusive.co.uk is set to shake up the world of luxury and will make designer fashion and beauty more accessible to more people.

“We’re committed to democratising luxury and can’t wait to show the world VeryExclusive.co.uk at London Fashion Week. It will be one of the highlights of the season for fashion fans everywhere.”

Caroline Rush CBE, CEO of British Fashion Council added: “We are delighted to welcome VeryExclusive.co.uk onto the growing list of patrons that are invested in driving and supporting the UK’s thriving fashion industry and the creativity of the designers behind its global reputation.”

VeryExclusive.co.uk will stock fashion and beauty brands including Marc by Marc Jacobs, Karl by Karl Lagerfeld, Reiss, Vivienne Westwood Anglomania, Stila and Karen Millen.