30 year sweatshirt news and archive

The 30-Year Jacket: A "labour of love" for Tom Cridland

London - As the debate between 'fast-fashion' and 'slow-fashion' and selling directly to consumers rages on, one British fashion start-up continues to promote his vision of what fashion can be, in the form of the 30-year collection. Last year saw Thomas Cridland launch the 30-Year Sweatshirt and the 30-Year T-shirt after successfully raising...

Fashion

30-Year Sweatshirt continues its fight against fast-fashion with new campaign

Thomas Cridland, the younger designer who set out to change the way the public consumes fashion, has relaunched his 30 Year sweatshirt campaign on Indiegogo. The campaign is set to continue Thomas battle against fast-fashion, which not only damages the environment but also costs customers more in the long run whilst undermining designers and...

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The sequel to the 30-Year Sweatshirt: The 30-Year T-Shirt

London - Continuing his battle against fast-fashion built-in obsolescence which leds to a vicious cycle of consumption and waste, designer Thomas Cridland has launched what can only be thought of as the sequel to the 30 Year Sweatshirt - the 30 Year T-shirt - a t-shirt so well made that it is guarantee to last 30 years and built to last a...

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'The 30-Year Sweatshirt' to change the way we consume fashion

London - Some clothing items never go out of style, like the classic trench coat, the white t-shirt or a fitted blazer. However, how long do these iconic items remain in our closets? Do we wear them for a few years until they actually fall apart, a few months or do we tire of them after one season and swap them out for the latest trendy piece?...