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A model life: from a business perspective - Part V (conclusion)

”I don’t get out of bed for less than a 10,000 dollars a day,” Linda Evangelista was famously quoted to have said. The era of the supermodel is far behind us, but in this generation there are still significant discrepancies between what ‘top models’ and ‘regular working models’ earn. The daily rate of a model depends on talent, experience,...

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A model life: from a business perspective - Part IV

Weeks, if not months, of preparation precede a fashion show. Designers put in long hours of work until the very last moment, even the day itself sees details being perfected. Because all though you can cheat a little on a fashion shoot (a safety pin here or there isn’t visible to the camera), but the clothes in a fashion show leave no room for...

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A model life: from a business perspective – Part III

With a direct booking, a model is booked based solely on the photographs in her portfolio. Normally, however, a photo shoot is preceded by a go-see or casting. Fashion brands make a short list of models they would like to meet in person. No two castings are the same: sometimes they can be incredibly uncomfortable and feel more like a meat...

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A model life: from a business perspective - Part II

Fashion companies use modelling agencies because they don’t have the in-house expertise to scout, manage and book models. These days, however, anyone can build a website with a portfolio page and present themselves as a freelance model. Is it still even necessary to hire a big-name modelling agency for a fotoshoot or fashion show? Will street...

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A model life: from a business perspective - Part I

Exotic jaunts, beautiful clothes, glamour and a big pay check. Modelling captures the imagination. Young girls dream of living a life in the spotlights as a model or actress, but rarely have an inkling of what it actually entails. The modelling industry is tough. It is a world in which competition is fierce, and rejection and sexual intimidation...