A model life: from a business perspective – Part III

With a direct booking, a model is booked based solely on the photographs in her portfolio. Normally, however, a photo shoot is preceded by a go-see or casting. Fashion brands make a short list of models they would like to meet in person. No two castings are the same: sometimes they can be incredibly uncomfortable and feel more like a meat auction than a simple ‘interview’, other times there is an instantaneous click.