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Absolut Cashmere expands global wholesale operations with JOOR

In 2015, French knitwear experts Olivier Criq and Jean-Pascal Candau founded Absolut Cashmere in Paris, quickly turning it into an international brand celebrated for vibrant, oversized cashmere designs. As the brand's popularity soared, managing wholesale operations for its 2,000 global retailers became a challenge. This case study explores how...