Agent Provo news and archive

Video: Agent Provocateur Spring/Summer 2018

The celebration of fun, self-expression and sexiness with the iconic lingerie brand Agent Provocateur. Source: Agent Provocateur, YouTube

Fashion Featured

How Athleisure herald the Death of the Push-up Bra

London - Even though the first push-up bra, also known as the Wonderbra, didn't hit the international market until 1964, it seems as if the sensual padded bra has met an untimely death this year. British Vogue already declared that cleavage was ‘officially’ out of fashion last winter, as women across the globe seem to favour a softer, more...

BusinessFeatured

Co-founder of Agent Provocateur labels sale a 'disgrace'

London - Not everyone is pleased with the sudden sale of Agent Provocateur to Mike Ashley's held Four Holdings. Co-founder of the luxury lingerie retailer, Joe Corré, has called the deal "a disgrace to British business" and "preposterous" following news of the sale Thursday evening. Corré, son of designer Dame Vivienne Westwood and legendary...

Business|UPDATE

AlixPartners confirms Agent Provocateur Sale to Sports Direct's Mike Ashley

London - AlixPartners, the firm which has been appointed to oversee administration of luxury lingerie brand of Agent Provocateur, has confirmed its sale to Four Holdings, the investment vehicle held by Mike Ashley, founder and owner of Sports Direct. Four Holdings is the parent company of Four Marketing, an upscale fashion agency which manages...

People

Agent Provocateur prepares for potential sale following CEO departure

Luxury lingerie label Agent Provocateur could be one step closer to a potential sale following the exit of its chief executive officer Garry Hogarth, as his successor is predicted to prepare the business for a sale. The decision comes after the label’s owner, private equity group 3i, was given the results of a 727,000 pounds strategic review by...