Arsenal news and archive

Arsenal launches fashion collection designed by Naomi Brady

Arsenal football club have launched a fashion line inspired by its Hale End academy created by young designer Naomi Brady. The 10-piece collection aims to celebrate “future brilliance on and off the pitch” and features a windbreaker jacket, sweatshirt, and hoodie. The line was created by Brady, a South Londoner who was discovered as part of an...

Fashion

Adidas social media campaign backfires and generates racist tweets

May this rookie mistake be a lesson for social media managers everywhere. Adidas has come under fire after a Twitter campaign to promote the release of its new Arsenal shirt backfired immensely, leading the brand to associate itself with racist, sexist, anti-Semitic and sexually explicit remarks. Twitter users were encouraged to share a...

Design

Puma and Arsenal announce long-term partnership

Puma and Arsenal Football Club have announced a long-term partnership. Effective July 1, 2014, Puma will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, Puma has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. Both will...