Asics news and archive

Enabling athletes to strive for the peak: Asics Trail launches first Asics Basecamp in the Alps

ASICS today announces the opening of the ASICS Basecamp, the brand’s first training base in the Alps, specifically created for the ASICS Trail Team. Based in Les Houches, near Chamonix, France, the camp marks another chapter in the brand’s ongoing investment in Trail Running and its athlete support ecosystem, providing ASICS’ elite trail...

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Onitsuka Tiger launches Rotemit™, inspired by 1980s volleyball shoes

Onitsuka Tiger announces the launch of “ROTEMIT™” (pronounced “roh-teh-mit”) a new model inspired by 1980s volleyball shoes and reinterpreted with a modern design. The ROTEMIT™ utilizes a nylon base reinforced with premium suede overlays. A defining commercial feature is the exaggerated, ribbed gum rubber outsole that wraps upward at the toe and...

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Growth across all categories and regions drives Asics Q1 performance

Japanese sportswear company Asics has achieved record financial results for the first quarter and the three months ended March 31, 2026. Net sales increased by 29.7 percent year-over-year (YoY) to reach 270.20 billion yen (1.71 billion dollars). The growth was observed across all categories and regions, with operating profit rising 36.5 percent...

FashionPress Release

Asics launches ‘beauty’ campaign featuring post-exercise faces to show the glow that comes from within

In a world of filters, flawless skin and increasingly complex routines, ASICS is highlighting the original way to “get the glow”: movement that lifts and refreshes body and mind. Today, the brand unveils the first “beauty’ campaign to feature post-exercise faces. No filters, no expensive skincare, no complicated routines. Just glow - powered by...

FashionPress Release

The architecture of running: Asics launches the NIMBUS™ 28 by Nadia Battocletti

ASICS is proud to announce the launch of the GEL-NIMBUS™ 28 shoe re-imagined by Nadia Battocletti. This unique iteration of the shoe draws inspiration from Nadia’s journey, celebrating the different elements that have shaped Nadia’s identity. In addition to her growing success on the international stage, including standout performances at recent...

FashionPress Release

Asics launches the Nagino™ Collection

ASICS is proud to launch the new NAGINO™ Collection – created to empower female tennis players to move freely on court. The collection has been designed for her, by her, and includes tennis apparel, footwear, and accessories. The apparel pieces have been designed with seam reduction which creates flexibility, so she has the freedom to move...

FashionPress Release

ASICS launches the new Superblast™ 3 with innovative FF Leap™ foam

The SUPERBLAST™ 3, the latest evolution of the popular super trainer series, is now available with the new FF LEAP™ foam, which provides a lighter, more responsive and energetic ride than the previous model, giving runners even more energy to move their body and mind. Credits: Asics ASICS is proud to introduce the SUPERBLAST™ 3 , the latest...

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Completedworks teams up with Asics to launch its first-ever sneaker

London-based jewellery and accessories brand Completedworks, which has become a firm favourite during London Fashion Week for its immersive presentations, has unveiled its first-ever sneaker design in collaboration with Japanese sportswear brand Asics. The collaboration is part of Asics SportStyle’s ‘Crafts for Mind’ programme, a non-profit...

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Asics eyes India growth as consumers prioritise healthy lifestyles

The head of Asics’ India business has said the company expects significant growth in the region as a wider number of affluent consumers increasingly prioritise healthier lifestyles. Speaking to Bloomberg, Rajat Khurana, the managing director of Asics India Pvt, said he is aiming for the Japanese shoemaker to become the number one player in...

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Cheap clothing imports, high-quality material exports: figures reveal Japan's fashion industry

In recent years, Japan's apparel market has consistently fallen short of the nine trillion yen level seen before Covid-19. One reason for this phenomenon is the labour shortage in the textile industry. The average annual income in the textile sector is 5.81 million yen, which exceeds the wider industry average. However, textile wages remain more...

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Asics denies media reports of Puma acquisition plans

Asics Corporation clarified recent media speculation suggesting interest in acquiring Puma. The company confirmed that these reports are unfounded. There are no discussions or plans regarding the acquisition of Puma. On Thursday, reports suggested that China's Anta Sports is among several firms considering a bid for the German athletic brand...

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Asics records strong net sales and profit growth, raises outlook

Asics Corporation reported strong consolidated results for the first nine months of the fiscal year ending September 30, 2025. Net sales surpassed the 600 billion Japanese yen mark for the first time, increasing 19 percent year-on-year to reach 625 billion yen (4.04 billion dollars). This growth translated into significant profitability...