Asos.com news and archive

Boohoo to trial selling through Asos

Boohoo.com has confirmed that it will be conducting a trial selling its clothes through Asos with a capsule collection from May. The trial will comprise of a capsule line of around 100 items, as the young fashion e-tailer looks to drive brand awareness of the Boohoo brand in both the UK and international markets that Asos serve. Asos currently...

Fashion

Asos launches global interactive Christmas campaign

Online fashion retailer Asos has launched its Christmas advertising campaign, which includes a cross-platform multi-media approach, and features a series of three 90-second “shoppable films”. Starring British singer-songwriter Ellie Goulding, model Charlotte Free and American rapper Azealia Banks, the campaign, entitled ‘Best Night Ever’,...

Fashion

Asos leads the way with Twitter activity

With fashion houses and high street chains alike looking to up their social media offering to draw in consumers, reports reveal that online fashion house Asos.com has attracted more new Twitter followers, than other retailers this year. The latest Social Media Benchmark study from e-commerce analyst group eDigital Research also showed that the...