Aurasma news and archive

Asos launches Scan to Shop

Online fashion retailer Asos.com is allowing customers to shop straight from the pages of its monthly magazine, thanks to its new Aurasma-powered ‘Scan to Shop’ app. The free app will allow customers to simply point their phones at images of this season’s ‘must-have’ pieces inside the print magazine and simply click to buy from Asos’s mobile...

Design

Clarks takes first steps into augmented reality

Footwear brand Clarks is using Aurasma technology to make four of its Women’s spring/summer adverts AR-enabled. From the end of this month, Clarks adverts featuring the Aurasma logo will allow consumers to use the camera on their mobile device to trigger rich video content. The technology is accessed through the free downloadable Aurasma App,...