Authentic Brands Group news and archive

Reebok unveils collaboration with Juicy Couture

Sportswear brand Reebok has joined forces with LA fashion and lifestyle brand Juicy Couture to launch a Y2K-inspired capsule collection. The limited-edition collection features eight apparel pieces and five unique footwear silhouettes, which merge Juicy Couture's signature rhinestones and velour with Reebok’s sports heritage style. Reebok x...

Business

Velocity to develop and distribute Lucky Brand workwear for Authentic

Authentic Brands Group (Authentic) has announced a partnership with Velocity Global Brands (Velocity) for Lucky Brand workwear. Through the agreement, Velocity takes on the design, manufacturing and distribution of men and women’s workwear across the US and Canada for the Americana-inspired premium denim and lifestyle brand. “The partnership...

People

Authentic appoints Jeff Daggett to drive growth in Japan

Authentic Brands Group (Authentic), the global brand development, entertainment and marketing platform, has appointed Jeff Daggett as senior vice president – head of Japan to accelerate growth and fortify market presence in Japan. With more than three decades of industry experience, Daggett has been brought on to strengthen Authentic’s foothold...

Business |In Pictures

In Pictures: A look inside Authentic's new London headquarters

Following a formal opening event, global brand development firm Authentic Brands Group has given outsiders a glimpse into its freshly opened London headquarters. Located on the city’s prestigious March Arch street, the site serves as the flagship for the company’s European business, offering visitors insight into each of its portfolio labels,...

Business

Authentic Brands partners with Cart.com to streamline operations

Cart.com, which provides commerce and logistics solutions, has announced a strategic partnership with Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns brands such as Reebok, Champion, Ted Baker, Quiksilver and Hunter. The partnership aims to support Authentic’s evolving needs...

Fashion

Authentic Brands partners with One World Brands for Tapout

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has inked a licensing deal for fitness brand Tapout with wholesale apparel company One World Brands. Through the partnership, One World Brands will design, manufacture and distribute Tapout sportswear, activewear and swimwear for men, women...

People

Authentic appoints Warren Bowers as general manager of Africa

Authentic Brands Group has announced the appointment of Warren Bowers as general manager, Africa. In his new role, the company said in a statement, Bowers will spearhead Authentic's expansion strategy across Africa, cultivating strategic partnerships to drive long-term value and growth for its portfolio of iconic and renowned brands. “This...

Business

Quiksilver parent company initiates new social plan in Europe

New social plan and project is underway for Boardriders: the brands of the board sports specialist, including Quiksilver, are to be managed in Western Europe for an initial period of 15 years by the French Beaumanoir Group, with a quarter of the 700 jobs in France set to be cut. The takeover, which will see Boardriders' European headquarters...

Business

Authentic partners with Beaumanoir in Europe

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has announced a long-term partnership with The Beaumanoir Group (Beaumanoir), a global leader in product development and distribution, for its action and outdoor sports brands across western Europe. The deal will see Authentic utilising...

BusinessFeatured

Authentic Brands Group acquires Champion

Authentic Brands Group (Authentic), which counts Reebok, Ted Baker and Quiksilver among its brand portfolio, has confirmed it's acquiring the Champion Athleticwear brand and business from HanesBrands for 1.2 million US dollars. The strategic move will see the global brand development, marketing and entertainment platform expand its position in...

Business

Centric Brands and Authentic establish licensing deal for Vince accessories

Centric Brands has secured a licensing agreement for Vince accessories with the brand’s parent company Authentic Brands Group, which follows a third-party partnership model for its portfolio of brands. Through the deal, Centric Brands will oversee the design, manufacturing and distribution of Vince branded handbags, small leather goods and belts...

People

Bruno Pedroso de Almeida to head Authentic Brazil

Authentic has announced the appointment of Bruno Pedroso de Almeida as vice president, head of Brazil. In his new role, the company said in a release, Pedroso de Almeida, based in São Paulo, will spearhead and drive the execution of the brand’s go-to-market strategies throughout the region, accelerating growth and expanding Authentic's footprint...