Retail
Selfridges launches AR experience with footwear brand Auxiliary
Luxury department store Selfridges is bringing augmented reality to men’s footwear. Auxiliary, a premium footwear label stocked by the store has launched ‘Continuous Play’, an AR campaign the first of its kind using Facebook’s Spark AR platform. Selfridges said in a statement it would “redefine immersive retail”. Created by international company...
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