b.young news and archive

Vast visitor rise at Pure

An optimistic light is shining on the fashion industry. This February Pure London increased its visitor numbers with 42,5%. In addition to the attendance, exhibitors confirmed that they were seeing quality buyers who were writing strong orders at the show. Morten Roed Simonsen, export manager at Danish brand B. Young said: “There has been a big...

Fashion

b.young returns to London

After a break of three seasons, Danish fashion brand b.young will be returning to Pure London. The brand will showcase a collection of delicate French decadence and Persian inspired bohemian styles. The collection has drawn inspiration from the sharp tailoring and feminine prints of the 1930s and 40s. Beautiful lace, satin, silks and gorgeous...