b.young returns to London

After a break of three seasons, Danish fashion brand b.young will be returning to Pure London. The brand will showcase a collection of delicate French decadence and Persian inspired bohemian styles. The collection has drawn inspiration from the sharp tailoring and feminine prints of the 1930s and 40s. Beautiful lace, satin, silks and gorgeous wools create an elegant vintage tone in terms of materials and style.

Karin Viballe Larsen, Marketing Coordinator at b.young commented: "With London being one of the most important cities when it comes to fashion, we have decided to return to Pure London again. As the largest and most exciting fashion trade event the show has grown and attracts some of the top end buyers from across the world that we know are important for b.young."

The b.young fashion house will also be bringing back more directional fashion brand ICHI. b.young will be located at the front of the hall in Elan Directional and ICHI will be located in the Spirit section, from the 8 – 10 February 2009, at London Olympia.