b8ta news and archive

Macy's invests in experiential retail platform b8ta

Retail platform b8ta continues to grow. The four-year-old company announced the close of its Series C equity funding round this week, which brought in 50 million dollars in funding. Investors include Macy's Evolution Ventures. b8ta has been a pioneer in positioning retail as a service since its launch in 2015. Through b8ta's platform, brands can...

Retail

Chico's partners with b8ta for its intimate apparel label Soma

Chico's is innovating the fit and sizing of its intimate apparel brand Soma. It has partnered with software-powered retailer b8ta for its new Somainnofit fit-measuring bra. Somainnofit helps customers find their perfect fit through a Bluetooth connection that pairs with an app to capture four key body measurements. This product will be available...