bam news and archive

British fashion brand BAM to give customers full supply chain transparency

British fashion brand BAM has recently unveiled a groundbreaking tool known as BAM DNA, heralding a new era in supply chain transparency and environmental impact assessment. With an unwavering commitment to accountability, the retailer is now sharing its insights with customers, enabling them to witness firsthand the meticulous process behind...

Business

BAM shows demand-driving advertising increases revenue

BAM bamboo clothing, the environmentally sustainable brand founded by former pole vault athlete and explorer David Gordon, has overhauled its advertising targeting strategy, moving beyond re-targeting to drive 700,000 pounds in incremental revenue. The ethical retailer of bamboo clothing has attracted 18,000 new customers as well as increasing...