Business
Denim brand Joe’s forays into fragrance with Bellevue Brands
Sequential Brands Group, Inc. has signed a licensing agreement for denim lifestyle brand Joe's, with Bellevue Brands, Inc. to develop, produce and distribute a line of men’s and women’s fragrances. The company said, Joe’s Icon Indigo for him consists of scents such as Italian mandarin and bourbon accord, while Joe’s Icon Indigo for her...
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