Bikini news and archive

Réard: the trade mark of the creator of the bikini is re-launched

Bought by the businessman Richard Emanuel, the historic trade mark of Louis Réard, the creator of the first bikini, has been re-named and is bringing out its Summer 2017 collection. This is aimed at the luxury niche. There are only a few archive images to remind us of the presentation made at Molitor swimming pool in 1946 of the first bikini...

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Simply Be: 'Every Body is Beach Body Ready'

Plus-size women's wear label Simply Be has launched a campaign which encourages women of all sizes to embrace their bodies on the beach this summer suitably named 'Every Body is Beach Body Ready.' The high street label introduced its new campaign this weekend in response to a recent advert from Protein World, which depicts a slim and toned model...

Fashion

Bikini's birthday

This year the bikini celebrates its 60th birthday. It has evolved from a scandalous invention to the must-have fashion statement. The first bikini was invented by engineer Louis Réard and was worn by nude dancer Micheline Bernardini during a beauty contest on 5 July 1946 - no self-respecting model would don the two-piece. The bikini caused an...

Fashion

Introducing The No Tan-Lines Bikini

For those who do not think tan-lines are sexy, a new gel-infused strapless bikini top will solve all your tanning dilemmas. The Demikini as it is known, is a backless bikini top lined with a medical gel that has amazing sticking power. Your top should stay perfectly in place. The gel, which holds the top in place under the arms, is already on...