Introducing The No Tan-Lines Bikini

For those who do not think tan-lines are sexy, a new gel-infused strapless bikini top will solve all your tanning dilemmas. The Demikini as it is known, is a backless bikini top lined with a medical gel that has amazing sticking power. Your top should stay perfectly in place.

The gel, which holds the top in place under the arms, is already on the fabric and lasts for about 15 wears. The first Demikinis sold will come with an extra supply.

'The gel feels very comfortable and cooling and lets the wearer jump and bounce around as much as they want,' its inventor Jill Silver said, who came upon the idea whilst holidaying in Majorca five years ago.

The Demikini goes on sale across the country this week, in cup sizes AD, for around GBP26. Matching briefs cost GBP10. Because the gel loses its sticking power in water, the top is for dry land.