Bionic Yarn news and archive

Down with the plastic soup: fashion brands using recycled plastics

Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is "a significant contribution" to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste....

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People

Pharrell Willams named new co-owner of G-Star Raw

London - Artist Pharrell Williams is certainly no stranger to the fashion scene and has recently one-upped his credentials by entering a strategic partnership with denim label G-Star Raw, a step which will see him become co-owner of the brand. Pharrell Williams to focus sustainability as co-owner of G-Star Raw In his new role as co-owner of the...

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Raw for the Ocean wins Grand Prix

G-Star Raw for the Oceans collection has won the first ever Grand Prix award for Product Design at Cannes Lions Festival, days after the denim company unveiled its new collection at trade fair Pitti Uomo earlier the week. “The end result was the clothing itself,” commented Dan Formosa, who was present at the festival a US. judge and designer at...

Design

Bionic Yarn teams up with G-Star Raw for 'Raw for the Oceans'

"The oceans need us now," said Pharrell Williams, artist and creative director at Bionic Yarn, during the unveiling of a new collaboration between Bionic Yarn the denim brand G-Star Raw which took place at the American Museum of Natural History during New York Fashion Week. Raw for the Oceans is a G-Star line that will be made out of Bionic Yarn...