Blauer news and archive

Blauer and Pirelli unveil collaboration at Milan Men’s Fashion Week

American-born fashion brand Blauer, part of the Italian group FGF Industry, has unveiled a new collaboration with tyre manufacturer Pirelli during Milan Men’s Fashion Week. The Blauer x Pirelli capsule features four genderless outerwear items made from recycled materials, which have been designed to merge Blauer’s roots in workwear and technical...

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Fairs

Pitti Uomo: sportswear and tradition on the same runway

The streetwear trend in men’s fashion has certainly been acknowledged in the 94th edition of Pitti Uomo, held in Florence this week. Luxury sneakers were included in many of the spring/summer 2019 collections. However, most labels have chosen to remain classic, with fabrics like cashmere, linen, and wool. But one would be mistaken to conclude...

Fairs

WeAr Select partners with British Fashion Council

WeAr Select, the new tradeshow set to take place for the first time on January 9 and 10, has partnered with the British Fashion Council (BFC). The event will be held at Old Billingsgate, London. WeAr Select will showcase womenswear, menswear, footwear, accessories as well as art and items for concept stores. WeAr Select decided to collaborate...

Fashion

Blauer USA opens first stores in China

US fashion brand Blauer USA marked its entry into the Chinese market with the opening of two new stores. On July 5th, the company opened its first store in Shanghai’s Global Harbor luxury shopping mall and just a few days later, on July 11th, at Palace 66 in Shenyang in China's Northeast. A third Blauer USA store is planned in September in Wuxi,...