Bloggers news and archive

Most popular UK fashion blogs

These fashion bloggers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. On this fashion blog page are today's most popular fashion bloggers based on their total number of Instagram, Twitter, Youtube, Pinterest and/or...

Fashion Featured

Will the social media bubble burst at New York Fashion Week?

Clamoring into the venues at New York Fashion Week, plenty of different industry types can be found including editors, buyers, stylists and social media influencers. Once simply known as bloggers, Pixlee has defined social media influencers as follows: A Social Media Influencer is a user on social media who has established credibility in a...

Fashion

Sparkling in the rain: Milan's street style aspirers

Even relentless rain cannot dampen the spirits of the would-be street stars of Milan fashion week. Cyprien Richiardi did not have an invitation for the Giorgio Armani catwalk show on Monday but that did not make it any less of a must-keep appointment for him on a dank, drizzly morning. "When there is fashion you have to be on the spot, even if...

Video

Watch: Editors vs Bloggers

Garage magazine published a short film this week examining of the changing nature of fashion coverage, the rise of the fashion blogger phenomenon, the current street-style scene and 'peacocking'; people hanging around fashion show venues for the sole purpose of having their picture taken. Suzy Menkes raised the issue in T Magazine in february in...

Fashion

Fashion bloggers turned fashion designers

FashionUnited have brought you plenty of stories charting the phenomenal rise of the fashion blogger, from abstract, back of the line fashion voice, to street style interest, to major influencer and brand dominator. Now it seems fashion bloggers have segued into yet more new territory; as the fashion designer or label collaborator. So take...

Fashion

Bloggers provide growth opportunities for fashion companies

Forget actresses and models. Fashion companies that wish to appeal to a broader audience should focus on fashion bloggers. The takeover of the bloggers' network Fashion Networks International (FNI) by Fairchild Fashion Media (FFN) - a Condé Nast subsidiary - confirmed a growing trend. What started off as a hobby for fashion lovers who wanted to...

Fashion

Farfetch and Six London collaborate on footwear range

Farfetch.com and Six London have partnered to collaborate with top bloggers on the SIXby6Bloggers project to create a limited edition footwear range. Farfetch.com, an online boutique portal of international fashion stores, stated: "Farfetch.com was extremely excited to partner with Six London to launch this fantastic and exclusive line of shoes...

Fashion

Anyone can be a fashion critic

As New York Fashion Week gets under way, fashionistas will be relying less on magazines and more on bloggers to tell them what they'll be wearing come spring. Beyond the written word, online video platforms, digital photography and social networks have revolutionised the relationship between consumers and brands. Now anyone can be a critic. Many...