Brand identity news and archive

The Do’s and Don’ts of developing an emerging fashion brand: Building identity in a competitive market

Buenos Aires – Creating a fashion brand from scratch involves much more than developing a collection. For those just starting out, the process usually combines creative intuition, practical learning, and strategic decisions that ultimately shape the direction of the project. This article is part of “The Do’s and Don’ts,” an editorial series by...

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Lectra unveils new logo as part of new brand identity

London - Lectra, the technological firm for fabrics and leather, has unveiled its new branding identity. Inspired by the digital orientation of Lectra’s strategy, the new branding identity is designed to support fashion apparel, automotive and furniture companies to continue growing with Industry 4.0 concepts. Developed by agency ComCorp, the...