Bridal news and archive

Rebellion and romanticism: Vivienne Westwood named guest brand at Barcelona Bridal Fashion Week 2025

Following in the footsteps of illustrious Haute Couture names like Giambattista Valli, Viktor&Rolf and Elie Saab, the organisers of the international bridal fashion trade show Barcelona Bridal Fashion Week (BBFW) have just confirmed Vivienne Westwood as the new guest designer for their upcoming edition. The celebrations, once again combining...

Culture|Feature

'Yes, I do' exhibition breaks through clichés and reveals hidden stories

A sea of white, an overdose of romance and clichés. That could be the image that sceptics have of an exhibition about 250 years of bridal fashion. Because how do you give the theme of bridal fashion depth, also for those who are not (yet) brides-to-be? Fortunately, the Fries Museum in Leeuwarden, the Netherlands, succeeds in doing so with flying...

Fashion |In Pictures

Christian Siriano to launch affordable bridal with Azazie

US direct-to-consumer bridal and special occasion dress brand Azazie is collaborating with award-winning CFDA designer Christian Siriano on an affordable bridal collection launching in October. Three pieces from the collaboration, one bridal and two bridesmaids look in all black, were unveiled during Siriano’s New York Fashion Week SS25 show on...

Fashion |Interview Featured

Galia Lahav opens London boutique and shares her wedding dress trends

Israeli bridal and fashion house Galia Lahav, which has dressed celebrities including actress Jennifer Lopez and Olympic gold medallist Simone Biles, has opened its fifth flagship store in London as it begins its brand expansion in Europe. The 3,800 square foot two-story boutique, located at 66-67 South Audley Street in Mayfair, London,...

Retail

Galia Lahav to open boutique in London

Israeli bridal and fashion house Galia Lahav is opening its first UK flagship store in London on August 1. The opening marks Galia Lahav’s fifth flagship boutique worldwide, adding to stores in Los Angeles, New York, and Miami in the US, and Tel Aviv in Israel, and is part of the bridal brand’s expansion in Europe. Located at 66-67 South Audley...

People

Morilee names Jiyup Kim its chief design officer

New York bridal label Morilee has appointed Jiyup Kim as its new chief design officer to introduce a new era of “innovation and elegance” to the design house. Kim succeeds Madeline Gardner, who stepped down as chief design and creative officer in April after 39 years with the brand. In a statement on Instagram, Gardner explained that she was “...

Fashion

Kleinfeld Bridal launches resale marketplace

Famed ‘Say Yes to the Dress’ retailer Kleinfeld Bridal has launched an online marketplace for brides to sell and buy pre-owned wedding dresses. KleinfeldAgain.com aims to address the “growing consumer movement toward circular fashion,” the bridal retailer said in a statement, as it looks to serve the bride “who doesn’t seek the traditional...

Business

Monsoon to offer rental bridalwear and occasion dresses via MyWardrobe partnership

Monsoon has established a new partnership with rental business MyWardrobe that will allow customers to hire from a capsule collection of its bridalwear and occasion dresses. Riding on the ongoing rise of rental, the service has now been added to the British retailer’s website under the title ‘Rent Monsoon’, where wedding dresses, modern...

Fashion |Interview Featured

Behind the veil with Brenna Simmons, founder & creative director of nordeen

Launching a fashion brand brings a wealth of challenges with it, but launching a bridal wear brand perhaps even more. No longer the sure-fire business it once was, the bridal industry has witnessed a rise in informal weddings, a surge of interest in vintage or unconventional attire, and highly informed shoppers. Combined with inflation and an...

BusinessPress Release

Exploring the bridalwear buying process: A case study of WED2B

The journey to selecting a bridal gown stands in stark contrast to the conventional retail experience, encapsulating a blend of anticipation, emotion, and a quest for perfection. Bridal gown shopping is not merely a purchase; it's a pivotal experience in a bride's journey towards her wedding day. Through the lens of WED2B, a prominent player in...

Fashion Featured

From 18th century to modern coquette: SS25 Bridal trends according to NY Bridal Week

New York Bridal Fashion Week (NYBFW) wrapped up its spring edition yesterday after a week of glitzy decadence in the Big Apple. While the sector is still seemingly riding on the return of weddings following a period of a pandemic-induced event drought, there was little in the way of “news” over the event’s duration. Yet, what was clear was the...

People|Interview Featured

Ahead of NYC flagship opening, bridal designer Claire Pettibone discusses 30 years of success

After 30 years in business, Claire Pettibone, founder of her eponymous wedding collection, is an anomaly in an era of conglomerate-owned brands: a successful independent designer with an unwavering point of view. Her clients have become accustomed to an enchanted experience when shopping for a bridal gown, but until now, they had to travel to...