Burger King news and archive

Burger King launches unisex merch with Katie Eary and Cloth Surgeon

Burger King UK has launched limited-edition unisex merchandise in collaboration with menswear designer Katie Eary and bespoke streetwear tailor Cloth Surgeon inspired by the fast-food hamburger chain’s ‘Gourmet Kings Range’ launch last week. The one-off shirt design takes inspiration from Burger King UK’s new premium burgers, The Steakhouse and...

Fashion

'Big Mac' fashion in the new era of viral marketing

Hot on the heels of Burger King's preposterous new fragrance, fast food rival McDonald's is out with its own stab at unconventional marketing. The company launched a clothing and lifestyle line in Sweden earlier this week, which includes thermal tops and bottoms, raincoats, wallpaper and sheets. All the products have the same Big Macs-on-white...