- DPA |
Hot on the heels of Burger King's preposterous new fragrance, fast food rival McDonald's is out with its own stab at unconventional marketing.
The company launched a clothing and lifestyle line in Sweden earlier this week, which includes thermal tops and bottoms, raincoats, wallpaper and sheets. All the products have the same Big Macs-on-white pattern.
The available sizes range from extra small to extra-extra large, and the products can be bought only in Sweden.
The beefy collection was part of the company's publicity campaign called "imlovinit 24." The campaign featured 24 McDonald's-themed stunts in 24 cities in a day. Profits from these will benefit Ronald McDonald House Charities.
Recently, Burger King Japan announced plans to launch a limited-edition perfume on April 1 which would smell like flame-grilled hamburger. Ads released said the company would release the "Flame-Grilled Fragrance" on April Fool's day. It will only be available for one day and will retail for 5,000 yen or about 41 dollars. (DPA)