Fashion Featured
Asos targets TikTok audience with a new campaign
Online fashion retailer Asos has launched a three-week campaign on TikTok in the UK and the US, featuring more than 25 leading content creators, with a combined following of over 219 million. At the heart of the campaign is the #AySauce branded hashtag challenge, featuring a bespoke music track and an interactive augmented reality (AR)...
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