Cashmere news and archive

Eton: The Wool Cashmere Dream Capsule

New release defined by touch and feel. Wool Cashmere Dream is a four-piece capsule crafted from a luxurious Eton-exclusive fabric. Woven in Como, finished in Biella Italy, and built around sensation, this capsule is all about how a garment feels on your body. Credits: Eton Credits: Eton The capsule is available via the Eton website, in Eton...

Fashion

Scottish fashion seeks new talent for homespun crafts

Far from the glamour of fashion weeks in Paris, Milan and London, a nondescript cashmere mill on Scotland's western coast that supplies luxury labels hopes local training programmes can attract new talent. "It's a dying trade," 61-year-old Maria Wade said of her job as a "greasy mender" at Alex Begg, a semi-rural mill that has been based in Ayr...

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Fashion |Interview

Lucie Greene on SS27: “The mid-to-high segment is the sweet spot right now” as luxury recalibrates

Luxury in transition, and the mid-high segment ‘a sweet spot’ At the top end of the market, Lucie Greene sees early signs of a revival of the powerhouse luxury brand, albeit in a very different form from recent years. “Luxury has been in a bit of a maelstrom,” the British trend analyst and founder of Light Years says, describing a period defined...

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Business

Zanieri takes control of Everlert and plots international expansion

Italian luxury apparel and knitwear company Zanieri, known for its menswear cashmere and wool products, has acquired control of Everlert, Inc. (EVLI), a diversified holding and strategic advisory firm that focuses on identifying, acquiring, and enhancing growth-oriented businesses with long-term value potential. In a statement, Zanieri said the...

Retail

Cashmere brand Soft Goat opens first international store

Swedish luxury cashmere brand Soft Goat is expanding into new markets with its first-ever international store in Oslo, Norway, and strengthening its UK presence, adding Browns and Harrods to its list of stockists. Soft Goat’s first international store marks the brand’s second store, and first outside of Sweden, in Oslo, Norway, and features a...

Fashion

Reformation launches debut 100 percent recycled sweater collection

LA-based women’s wear brand Reformation has launched its first-ever, 100 percent recycled sweater collection. Consisting of 95 percent recycled cashmere, with 5 percent recycled wool, all garments in the collection do not feature any new or virgin materials, according to Reformation. Styles in the collection include an oversized recycled...

Retail

From New York to Mexico City: Leret Leret opens debut store in Latin America

In 2019, siblings Edouard, Andrea and Alesia Leret decided to create a brand where timeless luxury and sustainability could meet. They started with their signature piece, a cashmere crew-neck sweater. Now, the brand Leret Leret is not only present in New York and Paris but has also just opened its first store in Mexico City. Leret Leret offers a...

Retail

French cashmere brand Kujten to make US retail debut

Kujten, a cashmere fashion house, is set to open its first US store in New York. The French brand has selected Madison Avenue in the Upper East Side of the city as the location for the store, scheduled to open autumn 2025. Adding to its 50 boutiques spread across France and Europe, the first US location will house a full range of women’s, men’s...

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Business|Interview

Everbloom partners with leading mills, raises 8 million dollars to bring protein-waste to luxury supply chains

After seven years of quiet development, textile start-up Everbloom has stepped into the spotlight with the launch of its proprietary protein-based fibres, positioning itself as a direct alternative to cashmere and wool. With 8 million dollars in total funding under its belt, propelling it from concept to commercialisation, the New York-based...

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Business

The Good Cashmere Conference focuses on animal and environmental protection, transparency and innovation

For two days, experts from the global cashmere and textile industry, representatives of international non-governmental organisations and scientists met in Hamburg, Germany at the invitation of the Aid by Trade Foundation for this year's The Good Cashmere Conference 2025. Representatives from Textile Exchange, Four Paws, Zadig&Voltaire, Marc...

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People

Begg x Co appoints Vanessa Seward as creative director

Luxury Scottish knitwear brand Begg x Co, known for its cashmere, has named Vanessa Seward its new creative director. Seward, who has designed a capsule collection for the Scottish brand for autumn/winter 2025, showcasing womenswear, menswear and homeware, will be working across all product categories as creative director from spring/summer...

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Business

Nativa debuts blockchain-driven sustainable cashmere

Nativa, supplier of nature-based luxury fibres, has launched the world’s first blockchain-driven sustainable cashmere direct from the farm. Nativa Cashmere offers ethically sourced cashmere fibres from Mongolia, produced by nomadic tribes in small, family-run farms, following its success with sustainable Merino wool and regenerative cotton. The...