ChainBalance news and archive

Will the green tag save us? Overproduction: the underdog of sustainable fashion

Browsing through stores, searching for new pieces or inspiration, green tags peak out of many shirts or pants - an eye-catcher symbolizing sustainability regarding material compositions, use of resources, or working conditions. Today, nearly every brand in the fashion world offers a range of more sustainably produced goods. This is a promising...

BusinessPartner Content

Collect the data of today for tomorrow – win back the trust in your data

In the ever-evolving landscape of the apparel industry, data is the lifeblood that fuels decision-making, strategy development, and, ultimately, success. However, there is a common misconception that the data in this industry is 'poor.' It’s not about poor data but rather the complexity of the data that poses unique challenges. In this blog...

BusinessPartner Content

Attention Retailers! – TIMEZONE’s race into the future

In this interview with Jürgen Fleischmann, the manager of TIMEZONE, discusses the biggest challenges faced by TIMEZONE during his tenure, the state of the fashion industry after the COVID-19 pandemic, the importance of collaboration between brands and retailers, and TIMEZONE's approach to digitalization. Jürgen highlights the need for...

BusinessPartner Content

The planet is shaking – how digitization might help soften the blow

It’s no groundbreaking news that our world is in danger. The IPCC claims we have 12 years left until it is too late, others say 18 months, and some detractors think that doomsday is inevitable. However, one thing is crystal clear: a shift is needed, and even though we are already acting to be more environmentally friendly, we need to do more –...

RetailPartner Content

Digitization in the fashion industry - What is holding us back?

If you look at the digitization index of the German economy and take a closer look at the retail sector, you will see that it is far behind the average of 105.1 points with 75.4 points (source: Statista). But what is the situation specifically in the fashion industry? What is holding fashion retailers back from embracing digitization? And: How...

BusinessPartner Content

Football is Our Life. NOT.

Of course, this is not about football, yet about fashion and clothing. Why do we come up with the most popular sport in the world? It’s pretty simple: legendary coach Sepp Herberger taught us “ after the game is before the game”, and slightly modified, the famous quote also applies to our business: “after the order is before the order” – the...

BusinessPartner Content

The future of fashion - the consumer is the game changer

If you google the term "Future of Fashion" you get a lot of information about technologies like AR (Augmented Reality), which can project clothes onto your body if you are shopping from home and don't know the fit, for example. And it's not just the systems that are getting smarter. Our clothes are getting smarter too and can even monitor and...

Fashion Partner Content

Digital innovation that we really need

Digitization is a trend that we have faced for the past few years. Everywhere we look, we are confronted with digitalization and, in a way, rightfully so. The world wants digitalization in extreme forms, so why not give the people what they want? For some industries, this trend is easily applicable to all aspects of the industry. In the case of...

BusinessPartner Content

Why AI takes user experience to the next level

Many industries have been swept away by the fast-growing developments around artificial intelligence (AI), which is revolutionizing businesses with rich, in-depth data about consumers and the market that our human brain might not be able to analyze. The initial reaction to AI was slightly hesitant for the fashion and apparel industry, and who...