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Fashion

Cheap Monday celebrates first denim style with #Tightalright campaign

Denim label Cheap Monday is set to launch a new campaign next month in honour of its first denim style. When the brand first started out in Stockholm, Sweden in 2004, its founder Örjan Andersson aimed to create the skinniest jeans ever made. The result was Tight, unwashed, unisex, medium rise denim which was very tight. Tight went on to become...

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