Cheap Monday celebrates first denim style with #Tightalright campaign

Denim label Cheap Monday is set to launch a new campaign next month in honour of its first denim style. When the brand first started out in Stockholm, Sweden in 2004, its founder Örjan Andersson aimed to create the skinniest jeans ever made. The result was Tight, unwashed, unisex, medium rise denim which was very tight.

Tight went on to become one of the brand’s staples, as it was accessible to all customer due to its price point. The first eight hundred pairs sold out in two weeks, and the jeans skull logo went on to become the brand signature. To celebrated Tight ongoing success, Cheap Monday is set to launch a new campaign entitled #Tightalright. Kicking off on Monday, September 5, the online campaign includes a consumer driven competition, spread across four weeks. Participants will be asked to share on social media channels how they integrate Tight jeans into their daily wardrobe using the hashtag #tightalright.

Every week will see three contestants selected as the weeks winners, who will be given a Cheap Monday outfit consisting of one pair of jeans, a top and an accessory. At the end of the month, a grand final winner will be selected, who will win a trip to London for two, including airfare, hotel, food and shopping allowance at Cheap Monday London Carnaby flagship store. The jury who will be selecting the winners consists of Ireneo Ciammella, Cheap Monday's print and accessories designer, Mago Dovjenko, Designer and creative director and designer Marie-Sophie Lockhart.

The Cheap Monday Tight collection is current available online and in store at Carnaby Street, London.

Photos: Courtesy of Cheap Monday