Chelsea news and archive

Seren and An Indian Summer open Chelsea pop-ups

London-based fashion retailer Seren and artisan resort-wear brand An Indian Summer have opened pop-ups in Chelsea. Seren, which launched in 2017 and is catered to 25-40-year-olds, is marking its pop-up debut with the launch of a space at 279 Fulham Road, open until 14 December. The silk specialist is currently retailing on Net-a-Porter and is...

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Business

Adidas ends Chelsea sponsorship 6 years early

Sportswear giant Adidas had ended its sponsorship of English football club Chelsea six years early. The German company has been Chelsea’s principal sponsor since 2006, however according to the BBC Adidas reached a mutual agreement to end the deal on 30 June 2017 instead of 2023. The club will have to pay Adidas tens of millions of euros in...

Fashion

Dolce & Gabbana teams up with Chelsea FC

The Italian designer label Dolce & Gabbana has penned a three-year partnership with Chelsea Football Club in a deal which will see the likes of Ashley Cole, Michael Essien, Didier Drogba and Frank Lampard suited and booted both on and off the pitch. The design duo, Domenico Dolce and Stefano Gabbana, best-known for dressing the elite and famous,...

Fashion

Armani Lounge at Chelsea Football Club

The Chelsea Football Club has commissioned Giorgio Armani is to create a new look for its Directors' Suite at Stamford Bridge.To be called the "Armani Lounge", the dining room and lounge area serves as the principal meeting place on matchdays for the Chelsea Board of Directors and for the entertainment of VIP guests. In total the "Armani Lounge"...