Christmas Campaigns news and archive

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Fashion

John Lewis’ ‘Buster’ named most engaging Christmas ad

Department store John Lewis and its ‘Buster the Boxer’ Christmas advert has been measured as the “most engaging” festive ad, according to an annual study by Realeyes and Lucid that measures viewers’ emotions by tracking facial expressions. ‘Buster’ scored 94.8 percent on the emotionally compelling scale, putting it top of the study that measured...

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Fashion

Poll - What is your favourite Christmas 2016 campaign ?

It is the season to be jolly - and the season retailers across the nation pull out all the stops ranging from festive lights, to Christmas windows, decorations and trees as well as creative campaigns. Christmas marketing campaigns are usually rather expensive productions at aim to play into consumers emotions. Bigger retailers, such as John...

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Fashion

The Very Best Christmas Campaigns of 2016

London - The holiday season is coming up fast with Christmas a mere weeks away, as festive lights have been officially switched on every hight street and shopping centre, holiday windows unveiled in every department store and Christmas trees put up and decorated in every shop. However, no Christmas is complete for most retailers without an...

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Fashion

The best 2014 Christmas Campaigns: Tesco vs Sainsbury'​s

The battle for the best Christmas Campaign for 2014 has kicked off, with a number of UK retailers launching their advertorial holiday campaigns in the hopes of winning over consumers in time for the end of year shopping rush. FashionUnited brings together the top Christmas Campaigns for 2014 to see which retailers are most likely to have tapped...

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