Clemens En August news and archive

Clemens en August on tour

German fashion brand Clemens en August is selling its SS09 collection by touring to different towns and hosting special sales events at art galleries and museums. Realising how difficult and narrow the market is for designerwear, Brenninkmeijer choose for the different sales tactic. Clemens en August develops two collections a year for men and...

Fashion

Clemens en August favour anti-fashion approach

Dutch label Clemens en August is part of the new anti-fashion elite, where no advertising, marketing, flagship store or celebrity brand ambassadors form the backbone of its sales strategy. Instead, the company's seasonal "selling tours" in contemporary art spaces around the world, attract a customer who values individuality and unique fashion...