Clemens en August on tour

German fashion brand Clemens en August is selling its SS09 collection by touring to different towns and hosting special sales events at art galleries and museums. Realising how difficult and narrow the market is for designerwear, Brenninkmeijer choose for the different sales tactic. Clemens en August develops two collections a year for men and women. Production is done in Austria and Hungary during a period that is close to the selling season. By doing this, the collection can incorporate new trends easily; the production companies also have the capacity to work for a small brand.

Clemens en August spend up to three days in each of the international cities it visits each season. Customers also have the change to purchase the collection online, although Brenninkmeijer clarifies: “The Internet shop is limited only to customers who have already been seeing us at a shopping event. There, each person receives a personal code to shop online.

After London and Zurich in early April, Tokyo, Berlin, Düsseldorf and Hamburg are coming up.