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Coach sales plummeted 44 percent after viral video exposed destruction of goods

Demand for Coach online fell by 44 percent overnight after it emerged on Saturday via a viral TikTok video that the brand was slashing unsold merchandise. Searches for ‘Coach bags’ also dropped by 49 percent compared to the previous 24 hours according to data from Lovethesales.com, a global fashion marketplace which tracks demand and sales data...

14 Oct 2021