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Cocoon elevates rental offering with MyWardrobe HQ and More Luxury Club

London-based rental platform Cocoon is elevating its offering, merging that of MyWardrobe HQ and More Luxury Club into its operations. By combining the businesses, Cocoon is building on efforts to position itself as a “definitive category leader” in circular luxury. As part of the process, MyWardrobe HQ’s chief executive officer, Coco Baraer...

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Business

Kering snaps up stake in handbag rental service Cocoon

Gucci-owner Kering has invested in handbag rental service Cocoon in the latest example of the French luxury giant’s confidence in circular fashion businesses. London-based Cocoon offers its customers a variety of rental memberships starting from 49 pounds per month which they can pay for on a monthly or quarterly basis, giving them access to top...

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