Comité Colbert news and archive

Indian market: Comité Colbert signs agreement to facilitate French luxury expansion

Comité Colbert, a French committee uniting over 90 luxury houses across multiple sectors, formalised a Memorandum of Understanding (MoU) with the French-Indian Chamber of Commerce and Industry, with the ambition to support the development of French luxury houses in India and remove the main barriers to their establishment in this growing market....

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Business

AI and luxury: New battle for visibility on ChatGPT

For decades, luxury houses have mastered their image down to the finest detail. Every customer touchpoint, from advertising and window displays to boutiques, social media and runway shows, was meticulously scripted. This dynamic is now changing. According to the fifth edition of the 'Luxury & Technology' study, published June 30 by the Comité...

CulturePress Release

'Longchamp x Jeremy Scott': 250 years of friendship between France and the US

From May 26 to 31, 2026, Longchamp will join 68 other renowned brands in the Hidden Treasure retrospective, organised by the Comité Colbert and presented at The Shed in New York. The exhibition celebrates 250 years of cultural exchange between France and the US, showcasing a curated selection of iconic objects that highlight the historical and...

Culture

French luxury responds to Trump tariffs with cultural diplomacy

Facing a new era of trade tensions and tariffs under the Trump administration, the French luxury sector is leaning into its role as a “catalyst for cultural diplomacy.” Leading the charge is Comité Colbert, which has unveiled a strategic new exhibition in New York titled “Hidden Treasures: 250 Years of Franco-American Luxury Stories”. The...