consumer trends news and archive

Consumers search for a balance of “cheap” and “luxury” to fight looming inflation

Faced with increasing financial uncertainty, consumers worldwide are searching for ways to maximize the reach of their disposable income. For retailers wanting to meet and overcome consumer needs, this means a renewed investment in digital marketing to promote “cheap” “luxury” items and a great opportunity to start servicing customers in the run...

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Dynamic Youth: brands unlock spending power of Gen Z

Gen Z, digital natives aged between 7 and 23, is a massively fetishized group when discussing the future of retail. So Stylus forecasters at the semi-annual Decoded Future New York created a presentation focused on how to tap into this 40 percent of consumers, which now harbor some major spending power. Here is a summery. Cautious entrepreneurs...

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Forget 2020, meet the consumer of 2035

As the next decade sits waiting to be unwrapped, let’s fast forward to the one after that to see what’s in store. According to Decoded Future New York by Stylus it’s a world in which citizens will refuse air travel to be eco-friendly, enjoy fluid relationships with multiple partners, and whose geographical center will be Africa, where birth...

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Three digital consumer trends retailers should know

With 51 percent of the world’s population using the Internet, it’s crucial for retailers to take a look at the latest digital trends and developments shaping the way consumers interact with their favorite brands and stores. Here are three trends likely to gain traction in 2019, according to a recent report by market research firm Euromonitor...

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Trends and lifestyles: Who is the new global consumer?

Now, more than ever, the retail industry seems obsessed with millennials. Digital retail, retail eco-design and other modern innovations indicate just how quickly the industry’s transforming. But as it changes, it also needs to know who it’s targeting to avoid errors and to continue attracting new consumers. Planning actions knowing that they...

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5 questions to future-proof a fashion brand

Buckle up, for consumer behavior is changing fast and fashion companies must react if they want to stay relevant. That was the main message in David Shah’s fiery talk at Dutch fashion trade show Modefabriek, held earlier this week in Amsterdam. One of the industry’s most successful color trend forecasters, Shah is the owner of Metropolitan...

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These are the top 10 global consumer trends in 2019

Market Research Firm Euromonitor has published a report outlining the top 10 consumers trends to be expected in 2019 around the world. FashionUnited summarizes them below. Everybody’s an expert Consumers are becoming wiser and wiser. While back in the day they could only rely on a limited number of sources to get shopping inspiration and...

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How frequent travel is changing the fashion industry

Traveling is more affordable than ever, thanks to the rise of low-cost airlines and alternative accommodation options such as boutique hostels, house swapping and Airbnb. Millennials, who are known to be focused on personal experiences, travel more than any other previous generation, according to Nielsen’s “Young and ready to travel (and shop)”...