Gen Z, digital natives aged between 7 and 23, is a massively fetishized group when discussing the future of retail. So Stylus forecasters at the semi-annual Decoded Future New York created a presentation focused on how to tap into this 40 percent of consumers, which now harbor some major spending power. Here is a summery. Cautious entrepreneurs...
7 Jan 2020
As the next decade sits waiting to be unwrapped, let’s fast forward to the one after that to see what’s in store. According to Decoded Future New York by Stylus it’s a world in which citizens will refuse air travel to be eco-friendly, enjoy fluid relationships with multiple partners, and whose geographical center will be Africa, where birth...
10 Dec 2019
With 51 percent of the world’s population using the Internet, it’s crucial for retailers to take a look at the latest digital trends and developments shaping the way consumers interact with their favorite brands and stores. Here are three trends likely to gain traction in 2019, according to a recent report by market research firm Euromonitor...
29 Apr 2019
Now, more than ever, the retail industry seems obsessed with millennials. Digital retail, retail eco-design and other modern innovations indicate just how quickly the industry’s transforming. But as it changes, it also needs to know who it’s targeting to avoid errors and to continue attracting new consumers. Planning actions knowing that they...
2 Apr 2019
Buckle up, for consumer behavior is changing fast and fashion companies must react if they want to stay relevant. That was the main message in David Shah’s fiery talk at Dutch fashion trade show Modefabriek, held earlier this week in Amsterdam. One of the industry’s most successful color trend forecasters, Shah is the owner of Metropolitan...
23 Jan 2019
Market Research Firm Euromonitor has published a report outlining the top 10 consumers trends to be expected in 2019 around the world. FashionUnited summarizes them below. Everybody’s an expert Consumers are becoming wiser and wiser. While back in the day they could only rely on a limited number of sources to get shopping inspiration and...
16 Jan 2019
Traveling is more affordable than ever, thanks to the rise of low-cost airlines and alternative accommodation options such as boutique hostels, house swapping and Airbnb. Millennials, who are known to be focused on personal experiences, travel more than any other previous generation, according to Nielsen’s “Young and ready to travel (and shop)”...
3 Aug 2018
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