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Dynamic Youth: brands unlock spending power of Gen Z

Gen Z, digital natives aged between 7 and 23, is a massively fetishized group when discussing the future of retail. So Stylus forecasters at the semi-annual Decoded Future New York created a presentation focused on how to tap into this 40 percent of consumers, which now harbor some major spending power. Here is a summery. Cautious entrepreneurs...

7 Jan 2020