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Retail |INTERVIEW Featured

John Lewis steps into Europe with ‘capsule’ shop-in-shops in de Bijenkorf

John Lewis has finally landed in Europe - albeit in a slightly more edited and 'capsule' format. The British department store group has opened its first shop-in-shops with its debut European partner, de Bijenkorf in Amsterdam, Den Haag and Rotterdam, the Netherlands. Through its exclusive partnership with the premium department store group, John...