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FullBeauty acquires intimates brand Cuup

On the heels of its recent acquisition of Eloquii, FullBeauty Brands has acquired Cuup, a U.S.-based digitally native size-inclusive intimates brand. The company said in a release that Cuup’s belief that sexiness is self-defined – versus being defined by others – and its commitment to innovative design for a comfortable and functional fit, align...

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