daisy london news and archive

In Pictures: Daisy London x Estée Lalonde

Following the unprecedented success of the first collection, British jewellery brand Daisy London is once again collaborating with beauty and lifestyle influencer, Estée Lalonde on a 28-piece collection of “everyday jewellery”. The Goddess Collection, launches on September 19 and features a contemporary collection of necklaces, earrings,...

Fashion

First social media crowdsourced jewellery line launches

Jewellery brand Daisy London has used social messaging app Yubl to help design a new line of earrings with YouTube vlogger Roxxsaurus. The London-based jewellery label used Yubl’s unique voting button feature to allow its users to help direct every stage of how the new line of earrings would look. First, the users voted on the shape of each...