Data Analytics news and archive

LVMH accelerates data contribution to its businesses to drive development

Data analytics has long been powering the fashion industry, from entire algorithms to predict sales, like at fast fashion giant Shein, to augmenting customer experience with personalised offers. Luxury group LVMH has been expanding its use of data for over three years, partnering with Kaggle Days, an international competition for data...

Fashion Featured

LIM College to launch first master’s program on data analytics in the fashion business

New York’s LIM College, a school focused exclusively on the study of business and fashion, has announced its plans to offer a master of science degree in Consumer Analytics in 2019. The program, which will be the first in the US to focus specifically on data analytics in the fashion industry, will equip students with the skills and knowledge to...

RetailFeatured

How online fashion companies use data to enhance sales

London - Have you ever wondered how the latest must-have fashion item unanimously finds itself prominently on the page of all the major e-commerce platforms? The reason is data. From Net-a-Porter to FarFetch, Topshop to M&S, there isn't a global online retailer who doesn't rely on data analytics to drive their sales. When all the online stores...