DATA PROTECTION news and archive

69 percent of US consumers still willing to give up data for a better retail experience

Following recent data breaches at Adidas, Dior, and The North Face, consumers are trusting fashion brands less and less when it comes to their personal details. However, a new study, The Trust in CX, by Press Ganey Forsta, has found that the large majority of US consumers are still open and willing to share their data if it would offer them a...

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Retail

How to manage privacy risks and customer impact following a data breach like Dior's

French luxury fashion house Dior recently confirmed that it was the victim of a data breach last week in a message sent to those affected, which saw the personal information of some of its customers compromised. The incident saw an unauthorized party access part of the client data bases LVHM-owned brand, exposing customers’ names, mobile phone...

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Business

A new AI mobile defense targets e-commerce threats

As mobile shopping becomes even more important for fashion and luxury brands, cyber threats targeting mobile apps are growing smarter. At RSAC 2025, security company Appdome introduced MobileBOT Defense, a new AI-powered system designed to protect mobile apps from a wide range of attacks. Older security tools mainly tried to block brute-force...

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Retail

H&M found guilty for illegal surveillance of employees

When data protection and privacy laws were implemented in Europe in 2018 one of the key legislative acts was the safeguarding of personal data. Retailers were forced to quickly update their privacy policies, as collecting customer data considerable fueled their share in the rise global e-commerce and mobile commerce, but also meant the industry...

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Business

The best GDPR fashion emails asking you to 'Stay in Touch'

With the General Data Protection Regulation (GDPR) coming into effect this morning, every single business that works with personal data has had to update their users on how they gather, manage and store their information. While the main aim of the privacy regulation is to usher in a new set of digital rules for EU citizens, retailers, brands and...

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Business

4 tips for Online Fashion Retailers for GDPR

London - A new regulation concerning how companies work with citizens personal data across the European Union is set to come into full force on May 25. The General Data Protection Regulation (GDPR) is set to replace the previous national data protection regulation and has been designed to give consumers more control over how their personal data...

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Business|IN-DEPTH

GDPR: Leading challenges online fashion retailers may face

London - The way companies process personal data across the European Union is set to change once the new General Data Protection Regulation (GDPR) comes into effect on May 25. The new legislation places a number of requirements on how businesses, such as fashion retailers, handle EU citizens personal data. But what effect will GDPR have on...